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Southern IT Park launched a free online course "Business Digitalization"

The Digitalization of Business course is designed specifically for entrepreneurs who want to start developing their business on the Internet and take a fresh look at business.

The methodology that underlies the course has been tested on the site of the Southern IT Park. Regional and federal experts, as well as representatives of the South-West Bank of Sberbank of Russia, took part in the creation of the course.

Experts took as a basis the popular approach of Customer development and tailored it to the realities of Russian business.

The program is a fully autonomous course that can be taken at a convenient time without communication with experts and includes theoretical and practical components. Students are given free video lectures, material for self-study, tests and questions for self-testing, and as a result, a certificate of completion of the course is issued. Registration for training and all materials are already available for study on the online education portal of the IT park

The program covers all stages of business development: from forming an idea to promoting and selling your product. This is a practical guide for the formation of your product, based not on your fantasies, but based on the desires and needs of your client. The course is suitable for both novice entrepreneurs and already experienced colleagues.

«Many start-ups want to know whether digitalization provides new business opportunities. Drastic changes are taking place in this area, which cannot but reflect on different areas of the functioning of companies. Thus, through online training, the digitized experience of experts becomes available to everyone, and thanks to the Internet, even new and small campaigns can sell their own products around the world, » - said Sergei Bondarenko, Deputy Minister of Information Technologies and Communications of the Rostov Region.